About
Throughout my career, I have worked with some of the biggest global brands, creative fashion designers, and exciting entertainment companies.
As I began my career as a front-end developer, I enjoy developing specifications for projects, involvement in defining stakeholders’ goals, and fostering an environment of collaboration on cross-functional teams. I am comfortable in fast-paced environments, as managing multiple concurrent priorities.
My experience leading digital projects spans across a wide variety of industries: corporate law, pharmaceuticals, hospital administration, media and communication, beauty, retail fashion, and start-up technology.
I specialize in developing e-commerce cross-channel conversion strategies, and love working with retail brands to identify and meet the needs of shopping customers.
Past Clients / Projects
Spring Studios - New York
Tacori Fine Jewelry – Los Angeles
MCM Worldwide – New York
Wednesday - New York
Creative Chaos - New York
Kaplan Thaler / Publicis (Wendy’s) - New York
Agency.com (MARS candy, Del Monte CPG) – New York
Atmosphere BBDO (Citibank) - New York
Nickelodeon - New York
CreateThe Group - New York
Organic (Sirius Satellite Radio) - New York
Tribal DDB - Los Angeles
Paramount Pictures - Los Angeles
XO Group - New York
Creative Endeavors
In addition to my passion for producing digital experiences, I am an avid producer of branded content and a published author. Light as a Feather, the YA trilogy that I wrote under the pseudonym Zoe Aarsen, was adapted for television by Awesomeness TV and Hulu.
Skills & Certifications
Agile ScrumMaster Certification Dec, 2018
Project Management
Product Management / roadmap ownership
Microsoft Project, Basecamp, Wrike, Trello
Google Tag Manager, Google Analytics
Digital media (planning, campaign management)
Adobe Creative Cloud
HTML / CSS / Wordpress
Creative resource planning
SEO best practices
UX Strategy / UX Research
Google Adwords, Bing/Yahoo ads
Facebook Business Manager