Hello, I’m Alexandra. I’m a product manager based in Los Angeles with experience defining and delivering innovative experiences in the lifestyle, e-commerce and healthcare industries.


What Do I Do?

 

Product Management

Gathering requirements
Stakeholder interviews
Developing use cases
Breaking complex initiatives into epics
Writing Jira Stories and Tasks
Roadmap ownership

E-Commerce

Refining omni-channel strategy
Strong familiarity with Shopify, Magento, Salesforce Salescloud
Integration with CRM platforms
On-Page SEO optimization
Off-Page SEO optimization
Integration of on-site search engines
Setting up A/B tests of page templates
Performance measurement of pages/templates

Marketing

Refining omni-channel strategy
Creating and managing SEM campaigns (Google Adwords, Bing)
Creating and managing paid social campaigns
Strong familiarity with Klaviyo, Hubspot, Mailchimp

Agile: Certified Scrum Master, Certified Scrum Product Owner