Hello, I’m Alexandra. I’m a product manager based in Los Angeles with experience defining and delivering innovative experiences in the lifestyle, e-commerce and healthcare industries.
What Do I Do?
Product Management | Gathering requirements Stakeholder interviews Developing use cases Breaking complex initiatives into epics Writing Jira Stories and Tasks Roadmap ownership |
E-Commerce | Refining omni-channel strategy Strong familiarity with Shopify, Magento, Salesforce Salescloud Integration with CRM platforms On-Page SEO optimization Off-Page SEO optimization Integration of on-site search engines Setting up A/B tests of page templates Performance measurement of pages/templates |
Marketing | Refining omni-channel strategy Creating and managing SEM campaigns (Google Adwords, Bing) Creating and managing paid social campaigns Strong familiarity with Klaviyo, Hubspot, Mailchimp |
Agile: Certified Scrum Master, Certified Scrum Product Owner